If you think that the idea of branding is relatively modern, then you’re in for an interesting surprise.

Branding goes back since the time people created goods to trade or sell, or as far back in time as when people owned cattle.

To denote ownership of property, at first cattle were branded with paint or pine tar later, unfortunately, cattle and sheep were branded with hot irons.

Humans were also branded for various reasons. Slaves were branded to mark ownership, criminals were branded with disgrace.

Dating back to 5000 years ago.

This is for you, if you’re interests is not in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense.

You’re not chasing after that magical silver bullet that will solve all your problems.

Mainly, you’d just like some solid, smart advice on building a business that actually works.

In other words, you know business development doesn’t have to be lame or downright complicated.

You know you don’t need to reinvent the wheel you just need to learn what has been working, the fundamentals of business building and take it from there.

No business is started with intentions of being bad, to hurt customers and to destroy people’s lives.

They start as everyone else’s wanting to change and set an example, they say when people talk about top notch customer and service they should talk about us until one day they realize they are just like everybody else.

What happens?

No enough good intentions or a will to do good can solve, transform and fix what requires a very good sense of direction.

I’m embarrassed to admit that it took me a long time to understand that business development is more than talent, hard work, tenacity, brilliance or even money.

My approach to business then was if I serve enough number of people they will bring other people to the business. I knew I would have to survive the first few months but then after sometime I will be thriving, by the way we had a good thing going.

I was passionate enough, I had a great setup, I loved my clients, I was more than ready to go above and beyond for them.

Until it went wrong!

At least one of the misguided concept in business is not money but control. And a brand is something you as an owner of the business can’t control.

But this doesn’t mean you can’t influence the process.

Your brand is your business reputation, what people say when they talk about your business that’s your brand not what you say about it.

This is beyond your business colors, building, logo, or intellectual properties and it’s your customers who make a choice to either build up your brand or let it perish.

Good news is you can improve you brand, heck you can even fix a broken one but the process toward a better understanding of branding is simple but yet trick.

We lastly talked about at its core a great service boils down to the ability of a service provider to be vulnerable – to embrace uncommon levels of humility, selflessness, and transparency for the good of the client.

Vulnerable service providers demonstrate nakedness by engaging in a variety of simple but powerful practices, all of which correspond to one or more of the three primary fears that underlie this principles.

As important as it is to understand the fears that underlie this principles, the specific actions that demonstrate naked service are what is required to achieve client loyalty.

To best practice the naked service and to achieve superior clients loyalty here are principal you can follow.

At it’s core great service boils down to the ability of a service provider to be vulnerable – to embrace uncommon levels of humility, selflessness, and transparency for the good of the client.

As obvious as that may sound, it is more difficult than it seems, because humility, selflessness, and transparency often involves suffering.

Most of us live our lives trying to avoid awkward and painful situations, which is why we are likely to fall pray to the three fears that prevent us from building trust and loyalty with our clients.