4 Deep Business Questions (With Answers)

Your business tomorrow depends on your people doing things by your standards today.

Do it your way.

Not by the rules defined in someone else’s business.

To take charge of what’s going on in your business.

You have to lead the company in the direction you intend it to go.

The ‘it‘ I’m referring to is the stated purpose of your business.


Think for a minute.

What are the answers, your company gives to these four questions?

  • How we do it here.
  • How we recruit, hire, and train people to do it here.
  • How we manage it here.
  • How we change it here.

At Wal-Mart’s it’s “exceed customer expectations.”

Your answer to those questions it’s the total of everything you’ve created. Every distinct process for performing every little task at your business.

Every bit of which is documented in your “how we to do it manuals.”

That’s what “it” is.

“It” is your best way. “It” is what you believe. It’s why people trust you.