Stir, spark, and excite.
That comes by inspiring.
Inspiration leads to exploration.
A search for answers to difficult questions.
Writers who motivate, miss the target.
The inevitable results of this are that the writer’s work grows to depend on the whims and moods of its people.
If they are in the mood, they explore.
If they are not, they don’t.
This result to questions such as “how do I motivate these people” to become their constant question.
How do I keep them in the mood?
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work but rather teach them to long for the endless immensity of the sea.
— Antoine de Saint Exupery