At its core, excellent service boils down to the ability of a service provider to be vulnerable.
Embrace extreme levels of humility, selflessness, and transparency for the good of the client.
There is nothing more attractive and admirable than people who willingly and cheerfully set their egos aside and make the needs of others more important than their own.
As obvious as that may sound.
It is harder than it seems, because humility, selflessness, and transparency often involves suffering.
We live our lives trying to avoid awkward and painful situations.
Which is why we are likely to fall prey to the three fears that prevent us from building trust and loyalty with our clients.
First, fear of losing the business
No one wants to lose customers, business opportunities or revenue.
Fear of losing the business hurts your ability to keep and increase business.
What clients want more than anything is to know you’re more interested in helping them than you’re in maintaining your revenue source.
And when you do something or fail to do something, to protect your business they lose respect for you and question whether they should trust you.
Second, fear of being embarrassed
No one likes making mistakes in public.
Having to endure the scrutiny of spectators, especially when those spectators are paying you for your advice or service.
And yet, like a fifth-grader, you know that the only thing worse than raising your hand and having the wrong answer is failing to put your hand up at all (and realizing that more often than not, you did indeed have the right answer).
This fear, then, is rooted in pride, and it is ultimately about avoiding the appearance of ignorance, wanting to be seen instead as smart or competent.
Third, fear of feeling inferior
Fear of feeling inferior is not about your intellectual pride, but rather about preserving your sense of importance.
It is natural for service providers to yearn for respect, admiration, and to have a rejection for being overlooked, condescended to, or treated as though we are inferior.
It is no surprise that, as a service provider, you try to achieve and preserve some degree of standing and importance in the eyes of your clients.
But sometimes you forget that the word “service” shares the same root meaning as “servant” and even “subservience.”
It’s simple but may require a little push
As painful as this can be for a service provider who wants to be seen as smart, it is a turnoff to clients who want to hear your suggestions, and who are yearning for transparency and modesty—qualities that are immensely more attractive than intelligence.
To go on out and conquer this fears, is like getting naked in front of your clients and be humble enough to take all the antagonism in and be brave, honest and transparent at the same time.
So the question remain, can you get naked? 🙂