What’s the difference between a mediocre and an idea communicated well?
I have helped writers find their authentic voice. Four hours a day, every day, four years straight.
I’ve never seen an idea that is poorly communicated until it’s trying to be more than it supposed to be.
Keep it simple.
Are these statements simple?
A quick way to know. Ask. Where is the action?
Typically, a position will consist of the ownership of 30–35 S&P 100 stocks, most correlated to that index, the sale of out-of-the-money calls on the index and the purchase of out-of-the-money puts on the index. The sale of the calls is designed to increase the rate of return while allowing upward movement of the stock portfolio to the strike price of the calls. The puts, funded in large part by the sale of the calls, limit the portfolio’s downside.
Madoff Securities Hedge-Fund Prospectus, Barron’s, May 7, 2001
I miss my best friend.
Me speaking to a friend the other day.
What about this?
This is the captain. Brace for impact.
Captain Chesley Sullenberger, to passengers aboard US Airways Flight 1549, January 15, 2009.
To communicate well.
Don’t communicate two ideas at once.
You’ve to get to the core of your idea.
That’s the way you stay ahead of the curve. That’s the way you communicate well.
A simple tip to get to the core of your idea. Get an only fitting description of your story. A golden thread. A sentence long. Then remove everything else in the story that doesn’t connect with that statement.
Force yourself to communicate one idea at a time.
That’s how you take your writing from good to great.