Hi. I'm Joel Mwakasege. I believe success is at the crossing of who you’re, what you want and why you want it.

I'm an editor. I'm a writer. For four hours a day, every day, four years straight. I have been helping writers find their authentic voice. In the process, I've worked with thousands of writers on more than 5600+ published stories. I've built a community of  101,977. Most amazing people that you will ever be apart of in your entire life. Here is why I have compressed this knowledge into short, easy to understand and practical 21-day course.



The idea of the course is to knock-off frustration that comes with writing. I come to an understanding the things that torture me. And I had found answers too could be of some use to others too. It got crystal clear during these four years. Where I’ve been, helping writers find their authentic voice. Four hours a day every day.


Another aim of the course is to learn by sharing. Here is how I conquer my monsters what about you?


Another aim is to help build a bridge between where we're and where we want to be. By educating. The only way to take you on the journey of writing well is an invitation. I'm inviting you. Together let's make a journey. To answer, solve, and address complicated writing issues.


How Long Have I been Planning this Thing? At least nine months or so. That brings me to a question. How do you put together a course like mine? And what will it do to the bigger picture of your business?


The approach I took is to collect the questions I answer on my writing journey as I make my writing useful. Are you preparing topics for a course? Ask yourself. Does your course help someone solve issues that come with questions such as: What is? How to get better at? and How to?


On the business side. You want your people ready for upcoming offers. Teaching does that. All the while you strengthen the connection people have with your brand, business, and products.



At the beginning my process was chaotic. I was helping one or two writers per day at a time. It was no big deal. With time it got big. And I got stressed. I had a process. It’s tailored to help you ask the right kind of question for each piece of your writing. But I had to find a way to calm the chaos I have created.


I knew I had to turn the process into a course. I knew it would be delivered through email. To give room for a writer to ponder. And to encourage one on one conversations. I knew the course had to be tailored based on the growth. A writer who is struggling to learn a few tactics. Doesn’t resemble a writer who is yet to know how to let her personality shine. And how to write useful things. I knew to tailor anything for someone it starts with answering questions. I knew for any growth to happen there must be room for people to resist. So I had to learn patience. I knew for it to be anything it will need to be tested, reused, and refined.


How long will it take? With the thousands of writers who have gone through the process. It took four years to retest, reuse, and repackage.


How do I deliver the course in a way that connects? I wanted the delivery to encourage one on one conversations. Email still works for this specific intent.


If you believe you have a unique, beautiful voice inside of you, just waiting to come out. I know this will help.

Ceo @startup; ex-sr dir @groupon, @expedia

English is my third language, and I’ve worked hard to become fluent in it. I take pride in using precise words. However, I lost sight of the fact that those words may not be widely known, especially by audiences outside of my domain or around the world. Do I want to relate to a few people who share my world, or to a greater number outside of it? You shed light for me on this.

The second thing I learned is that story-telling is about sharing, not instructing. It seems so obvious, but I admit the point had been lost on me. When I wrote some of my initial posts. I struggle with the tone of them. But your perspective on writing as if I were telling a story to a dear friend was very helpful, and it’ll certainly define my voice in the future.

And finally, I must admit. I questioned your authority on editing. But I was so taken by your genuine interest in improving the story that it got past my initial reaction and listened to what you had to say. You very much had a point, and I was grateful you didn’t just “give up” on me when I resisted your feedback. So, please allow your students the space to resist but open the door for them to come back when they’re ready; some of them surely will.

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