What makes a customer, do business with you, once, twice or several times and then suddenly, choose to do business else where? What almost keeps a customer in a business?
Imagine getting an answer to a question that has been the foundation of every successful and lasting companies you know of, SONY, 3M, HP and DISNEY you name it and is this question that has been in the heart of every exceptional entrepreneurs who built these companies.
Every day when I wake up, I always think of what I should do next to become successful. My idea of success is having a roof over my head, food on the table, an amazing wife that is in love with me, kids that laugh and play and don’t starve a day.
You as an owner of a business, must have a way to make certain that the time and resources you invest in a business produces exactly what you want.
A tool for measuring your progress toward a specific end.
This means your business must be able to communicate to anyone the direction your business is going, how it intends to get there and specific benchmark it will need to hit in order for you to achieve your life long dreams and desires.
To focus is choosing exactly where you want to concentrate your effort, and remain there in spite of all the background noise. There is always a room to improve, that’s why focus is necessary.