It’s important to understand the point I’m about to make, for if you do, neither your business nor your life will ever be the same.
This is what it’s in the heart of every exceptional business; it’s what separates outstanding entrepreneurs from everybody else.
The point is: your business is not your life.
Your business and your life are two entirely separate things.
At its best, your business is something apart from you, rather than a part of you, with its rules and its purpose. A living thing, you might say, that will live or die according to how well it performs its sole function: to find and keep customers.
Understanding this truth is in the heart of the best of the best entrepreneurs out there.
The business owners who wreck their companies will be the ones who don’t know this truth or know but choose to ignore it. I know your business won’t be among them.