Note: How to (Create Ideas)


I’m in the middle of this beyourself course launch.

I feel stuck, terrified, and lost.

I feel like a fraud.

I feel like there is not much I can add out there.

And this is familiar and very very frustrating feelings.

I remember having these same shit feelings when I started beyourself publication.

Felt like nobody would read it.

No one will connect with it.

It will become a waste of my time.

But I kept at it.


I believed I could get anything I want in life without selling my soul.

Without sacrificing who I am.

I believed someone out there believed the same too.

Now four years later.

It has 1,000,090 people visiting every month.

And 96,590 subscribers.

So I have no choice but to keep creating this beyourself the course.


Because I believe in something.

I believe success is at the crossing of who you are, what you want, and why you want it.

And be yourself the course give you the tools you can use to remember who you’re.

So you can decide what you want, why you want it, and get to live your life fulfilled.

If I’m the only one who believes these so be it.

But I bet I’m not.

— Joel

P.S. I need to ask you a favor… I’m really close to wrapping up our long-awaited be-yourself course. I’ll be realizing it in early January. But before I do, I have to ask you a couple of questions. Can you help me out? You can answer the questions (and get a little more detail on be yourself the course) at this link.


How to create Ideas
I almost always have a mess of ideas in my notebooks. Here is a how-to guide to turning that messy into something useful.


One big thing: A simple way to do more by planning less
Focus improves your life.


What a leader looks like
Leadership to me is to show your people what their job is, what is expected from them, and how everyone must behave to succeed.


“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.”
— Wayne Dye

Hi, I’m Joel. I write this Notes to you every Tuesday. My goal with this simple letter is to present you by way of email. A manageable selection (3 items) of engaging, practical, and personal stories that make your day a little more pleasant. Click here to learn more